I’m dreaming of…

The work I’ve been creating for the M&S in-store Xmas campaign is now live in all their stores across the UK.

I was commissioned by Story UK to create 3 snowflake illustrations that illustrated the product benefits of the M&S Premium Club card over the Christmas period which would also transcend communication into decoration. They are everywhere!

This particular illustration required a bespoke font creating to make it work in the simplest looking way possible, others in the set include a plane and a bow.

Photo’s courtesy of the award winning Art director Sheryl Newsome at Story UK.

To view all the snowflake illustrations just click here