If advertising needs to stop you, grab your attention and then be all consuming then this is a masterpiece.
Walking down Regent Street on a mission to get to Piccadilly Circus something caught my eye, made me double take a shop window, back up to see if what I saw was for real… a Marmite shop? But more interesting than that the shop had a best before date next to the entrance, ok I’m intrigued now especially when I see a sign saying it’s a pop up shop?
At this point my ad head goes “you’ve been had”, but I pop my head through the door and inside it looks relaxed, no sales person about to pounce and too be fair looks pretty cool and thoughtfully put together. A brand really pushing the boundaries of creativity? An ad agency that has a creative team they need to hold on too?
I just had to find out, stepped over the Marmite welcome mat, camera at the ready and wam, sales person, bugger, but no! “Please feel free to browse and take photos”, now this ad agency really has got their heads screwed on to the power of social media.
I rummage, take the pics of the branded wallpaper, water flasks?, pop art paintings, you name it they had it, but it was all perfect for Christmas presents, the best bit though was hidden away upstairs, a gallery and a cafe serving Marmite on toast and a cup of tea for a pound!
Now this whole time I’ve assumed this is the brain child of some large ad agency in London who has the Unilever contract, so I asked the people running the shop what the deal was and guess what I was wrong. This is was created by two extremely creative guys (one x marketing manager of Marmite) who asked Unilever for the rights to use the Marmite image, just creative people with noodles doing it for themselves and certainly not doing the brand any harm either, and I hate Marmite!
These guys have really hit a chord and I wouldn’t surprised to see them taking on another brand in a completely new shop in a different location soon.
Designed by Sun House Creative. Concept by Hot Pickle Trading